gCAP® TECHNOLOGY

The Elegant Solution

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Broadmark, Inc. Signs Exclusive Sales Agent, Adds New Licensee, and Debuts gCAP® Technology Solution for Headwear at PGA Show

gCAP® Technology Solution can be seen at the Legacy Athletic booth
during the PGA Merchandise Show January 28 - 30

PARK CITY and BALTIMORE, January 25 - Broadmark, Inc. announced today they have signed an Exclusive Sales Representative Agreement for its gCAP® Technology solution for headwear with M&A Sales, Inc., a newly formed representative group with an established team of retail professionals, who have years of experience in apparel, accessories and premium sales as well as custom design, embroidery and manufacturing.

Additionally, Legacy Athletic, Inc. of Hanover, PA has been granted a license to design, manufacture and incorporate gCAP® Technology into its headwear for distribution in the US and Canada. This agreement also provides Legacy with exclusivity for the collegiate market. All other terms of the agreement are confidential. Legacy Athletic is an innovative headwear company that works closely with its customers, employees and affiliates to better understand trends, fabrications and the latest technologies to support a changing marketplace.

gCAP® is a ground breaking solution for headwear that firmly secures and protects eyewear and other items from falling off and becoming lost and damaged This patented technology is a uniquely superior and convenient holding mechanism for eyeglasses, sunglasses, safety glasses, prescription glasses, pens, pencils, golf tees, and small tools such as screw drivers, pliers, laser pointers, small flash lights on a variety of headwear. gCAP® Technology is an elegant solution for today’s active consumers and can be seen at the Legacy Athletic booth #4188 during the PGA Merchandising Show where representatives from M&A Sales will be available for further information.

LEGACY ATHLETIC LICENSES gCAP® TECHNOLOGY FROM BROADMARK

SEES PERFECT FIT FOR COLLEGIATE HEADWEAR BUSINESS

Park City, UT – December 21, 2009 – Broadmark Inc. announced today Legacy Athletic, Inc. has licensed gCAP® their ground breaking patented solution for headwear that firmly secures and protects eyewear and other items from falling off and becoming lost and damaged. Broadmark has granted to Legacy Athletic a license to design, manufacture and incorporate gCAP® Technology into its headwear for distribution in the US and Canada. This agreement also provides Legacy with exclusivity for the collegiate market. All other terms of the agreement are confidential.

Headquartered in Hanover, Pennsylvannia, Legacy Athletic is an innovative headwear company that works closely with its customers; employees and affiliates to better understand trends, fabrications and the latest technologies to support a changing marketplace. The company has become a powerhouse in collegiate headwear and accessories with some 1200 universities and colleges purchasing from Legacy. The company also produces caps for a number of well known brands and promotional firms on a private label basis.

"We are very excited to be leading a campaign to save sunglasses with this gCAP® Technology solution”, said Paige Weingert, President at Legacy Athletic. "These new lines will be available for sale beginning January 1, 2010. We have added styles incorporating gCAP® to our 2010 merchandise catalog and will be exhibiting this new product line at the upcoming PGA Merchandise Show in January and the CAMEX Show in March."

“We are pleased to be partnering with industry leader, Legacy Athletic, on our patented gCAP® Technology," said Rick Flagg, CEO of Broadmark. "We are confident gCAP® will be a winning addition to their headwear. The college students and alumni will just love it." concluded Flagg. "Having a stylish holding mechanism designed by Legacy Athletic incorporated in the cap and the ease of taking your glasses on and off makes it a practical enhancement for active students."

BROADMARK GETS PATENT FOR NEW CAP THAT HOLDS SUNGLASSES
http://www.hatlife.com/newsletters/2007/dec07_2/art5.htm

The Park City Utah company has named this cap technology the gCAP® and they present its genius as a “simple yet elegant storage solution for headwear.”

Broadmark, that holds the patent for gCAP®, has caps, hats, and visors that firmly hold and protect glasses, sunglasses and other items from falling off.

“The gCAP® utility patent covers the holding system for headwear that is a uniquely superior and a convenient storage mechanism for eyeglasses, sunglasses, safety glasses, prescription glasses, pens, pencils and small tools such as screw drivers, pliers, laser pointers, small flash lights on a variety of headwear”, said Norman Zafman, patent attorney of Blakely, Sokoloff, Taylor & Zafman of Los Angeles, CA.

“Licensing this technology affords current suppliers of headwear the opportunity to incorporate the gCAP® functionality into their product designs, and thereby, to substantially increase the market appeal of those products and the market share enjoyed by such licensed suppliers", he added.

The gCAP® concept was created when Pete Cotutsca needed a holding storage area for his glasses. “I really got tired of dropping and cracking them, or worse losing expensive eyewear”, said Cotutsca, the inventor and Director of Product Development. “So I went about developing a design that was practical, easy to operate, safe, economical and most of all visually appealing.”

Broadmark (the patent holder) is the exclusive owner of a convenient storage solution for headwear. A second U.S. patent application relating to the gCAP® technology is currently pending.

"When Pete first showed me his invention, I immediately saw a tremendous opportunity to bring a useful product to market,” Rick Flagg, CEO of Broadmark, says, “With a myriad of styles, it fits into any headwear and makes such a fashion statement while meeting a practical function. We expect over the next few years over half of all headwear will include some adaptation of the gCAP® solution. We will continue to develop innovations for the future.”

Broadmark will license its intellectual property rights through a variety of channels, including military, industrial and consumer. “The gCAP® patented solution is relevant in light of today’s environmental concerns. The proliferation of lost and damaged eyewear in landfills will be reduced. And that’s a nice added benefit", adds Mr. Flagg.

For information about Broadmark: Call 435 – 649 - 9629 for or licensing gCAP, please contact Janet Amico at ja@broadmark.com. Rick Flagg, CEO and Founder Broadmark, Inc. - rf@broadmark.com or www.broadmarkinc.com - Call 508 -477-3141.

FOR IMMEDIATE RELEASE
BROADMARK GRANTED PATENT FOR gCAP® TECHNOLOGY
gCAP® presents a simple, yet elegant storage solution for headwear

Park City, UT - October 5, 2007 – Broadmark, Inc. was recently granted a patent for its gCAP® TECHNOLOGY solution. gCAP® is a refined, yet simple solution for all headwear including caps, hats, and visors that firmly holds and protects glasses, sunglasses and other items from falling off and becoming lost or damaged. It will be marketed under the trade name gCAP® Technology, which is the acronym for glasses to Cap Access Point. The release of this information is timed to coincide with the mailing of sample caps with the gCAP® technology to key headwear executives in North America.

“The gCAP® utility patent covers the incorporation of a holding system for headwear that is a uniquely superior and convenient storage mechanism for articles such as eyeglasses, sunglasses, safety glasses, prescription glasses and the like, writing utensils such as pens, pencils and the like, and small tools such as screw drivers, pliers, laser pointers, small flash lights and the like, on a variety of headwear”, said Norman Zafman, patent attorney of Blakely, Sokoloff, Taylor & Zafman of Los Angeles, CA. “Licensing this technology affords current suppliers of headwear the opportunity to incorporate the gCAP® functionality into their product designs, and thereby, to substantially increase the market appeal of those products and the market share enjoyed by such licensed suppliers", he added.

It is common practice for individuals to wear sunglasses or other types of eyewear, particularly in the outdoors, to protect the eyes against the harmful rays of the sun. It is also a frequent practice for users to utilize headwear, such as hats, caps, visors or headbands to provide further protection against the sun or to keep sweat out of a person’s face. It often becomes desirable to remove eyewear, such as sunglasses for example, when entering a darkened environment, such as a home, restaurant, shopping mall etc. Moreover, it is common practice to utilize articles such as pencils, flashlights or tools such that it often becomes beneficial to provide a holding device for holding the eyewear or articles when they are not in use.

”The gCAP® concept was borne out of my own need to have a holding storage area for my glasses. I really got tired of dropping and cracking them or worse, losing expensive eyewear”, said Pete Cotutsca, the inventor and Director of Product Development. “So I went about developing a design that was practical, easy to operate, safe, economical and most of all visually appealing”, he adds.

By securing the initial patent, Broadmark is now the exclusive owner of a uniquely superior and convenient storage solution for headwear. A second U.S. patent application relating to the gCAP® technology is currently pending in the U.S.. Patent applications covering this technology are also pending in other countries of the world. .

"When Pete first showed me his invention, I immediately saw a tremendous opportunity to bring a useful product to market,” Rick Flagg, CEO of Broadmark, says, “With a myriad of styles, it fits into any headwear and makes such a fashion statement while meeting a practical function. We expect over the next few years over half of all headwear will include some adaptation of the gCAP® solution. We will continue to develop innovations for the future.”

Broadmark intends to license its intellectual property rights through a wide variety of channels, including military, industrial and consumer. “The gCAP® patented solution is especially relevant in light of today’s environmental concerns. The proliferation of lost and damaged eyewear in landfills will be reduced. And that’s a nice added benefit", adds Mr. Flagg.

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